As promised some days ago, today I'm posting all the photos I took during my visit to an exhibition of unparalleled interest. Named 'Happy Consumption - Publicity and society in the 20th century', it brought together exclusively hand-painted advertising originals miraculously saved from the ravages of time and their inevitable and usual destruction.
Transport, tourism, leisure, food, fashion, toiletries, beauty products, electric appliances and cars were subject matters that expressed the reality of the political and social contingencies of this extensive period.
Advertisements for the new consumer goods - cigarettes, for instance - were frequently delivered with a touch of humour, Art Déco or an increasingly spartan modernism.
The economic expansion of the post-war period focused in particular on the radiant image of the Hollywood actresses, a veritable gallery of universal icons.
Hope you enjoy the slide-show (with background music) of many other works of this art, which are today rare and highly sought after collectors.
The unforgettable items of an era...
~~ Thanks for stopping by ~~
